Jane Sews Summer 2013

About Jane Sews

Embracing the return of artisan clothing, Jane Sews has created a world of playful poise. The label began with the idea that Amy’s own taste and love for vintage, whimsical items could be shared.

An eclectic blend of old and new is inspired by clean-­cut feminity and details from iconic eras, for a contemporary take on nostalgic styles. Celebrating natural fabrics, Jane Sews enjoys using luxe threads and supports local industry. The label offers a limited range of on-­trend apparel and timeless pieces for the modern little lady.

Visit Jane Sews site to see where Amy stocks her beautiful clothing from http://www.janesews.co.za/

I was Honoured when Amy asked me to help Art Direct on a shoot for her Summer 2013 Range for Jane Sews

I put a team together to make the shoot happen.

Photography: Justin Dallas
Art Direction: Adele Schmitz
Beauty: Adelle Jung-Scheepers
Model: Anke Jamaica Nel

I always love working with Photographer Justin Dallis as he is so willing to push the boat and  he is such a pleasure to work with. Adele Jung a very talented hair and makeup artist, originally from JHB did a brilliant job at getting the Natural boho/girl next door feel we were going for. It was such a pleasure to work with Anke from Models International, it was hopefully a first of many more to come.

I love Art-Directing just as much a i have a love for styling, I love putting it all together, story boards, make-up and hair boards, getting the right team together to suit the feel you are hoping to achieve, working on getting the model attitude just perfect, to tell the story to the consumer. Its all so rewarding in the end seeing it all come together. It was really great working with Amy  on this shoot as her and i had the same vision for this shoot and we worked really well together as a team.

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